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small product lab

copywriting

Small Product Lab days 8–10: Losing track and light launching

I start by telling you that the Writing Style Guide Starter Kit is now available to buy. I didn’t follow the exact Small Product Lab (SPL) guidelines in the last couple of days, but I did launch my product bang on time. Day 8: Launch plan? This was the

copywriting

Small Product Lab (Days 5–7): Rethink, pre-order, pricing

Time for another update on my progress with Gumroad’s Small Product Lab. We’re at a point now (Day 8) where I’m panicking about whether I’ll get my product out on time, so I’m going to write this quickly. But before I begin, I should say