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Some goals for 2017

Iain Broome
Iain Broome
3 min read

I do tend to give myself goals at the start of each year, but I don’t often write them down and I’ve never shared then publicly before. But then this year does feel different, somehow. I don’t know why.


I’ve spent the last year doing content strategy and managing some ace projects at Yoomee, a Sheffield digital agency. I’ve produced websites and apps, ran all manner of workshops and learnt an awful lot about project management along the way.

However, my contract with Yoomee is to cover maternity leave and that ends pretty soon. I’m currently on the hunt for new opportunities and have started ramping up my freelance work again, which I do via my own budding content agency, Very Meta.

It’s a strange thing to not know exactly what I’ll be doing work-wise over the coming months, but it’s exciting too.

If you or someone you know needs an experienced copywriter or content professional, feel free to send them my way. Or if you have a super interesting project you’re working on that might use my help, just email and tell me about it.


I’m a novelist too, remember? Remember!

If you’ve followed me for any time, you probably know that having three children in four years (plus a full-time job – see above) has somewhat affected my ability to quickly pen a second novel. I’ve come to accept it and I try to reflect on this excellent quote from Jessica Hische on a daily basis. Sometimes hourly.

“I think I’d be able to forgive myself for a few years of not being the most productive designer, but I couldn’t forgive myself for a few years of not being the best parent.”

But at some point the work must be done. There has been a lot of thought and planning gone into this second novel already. Words have been written, of course. But most of all, I now have a real sense of what I want the novel to say and do. I understand its tone. I just need to write.

So what’s the goal? I will try and be realistic and say I aim to have a first draft complete, as a minimum, by December.


We recorded the last episode of the Write for Your Life podcast at the start of 2016. Soon after, I redesigned, renamed and relaunched my newsletter: Shelflife. It was the only thing I consistently published throughout the year.

Shelflife gets consistently excellent open rates and the response to the new format has been overwhelmingly positive. That said, I do very little to try and get new people to subscribe. I plan to do something about that in 2017.

Primarily, that means I’m going to start sharing here on my website. I don’t currently have time for 2000-word think-pieces, but there is no reason why I can’t share more of what I read and watch online with you. My plan is to post regularly for the next three months and see how it goes.

So much – like, everything – depends on what I’ll be doing for a living, but a new podcast with Donna Sørensen is also on the cards. We have the idea. We have the will. We just need to create the time and make a pilot.

I know what you’re thinking. If I am to write a novel, how will I do all this other stuff too? Truth is, I’ve tried giving up the other stuff and it hasn’t worked. In fact, my slow retreat from the internet has made me feel more and more disconnected from the whole idea of being an author.

It’s up to me to work better.


Finally, I thought I should talk about my reading. I’ve always been a slow and slightly picky reader, but the last couple of years have been particularly bad for me in terms of the number of books read. Can I blame having children again?

The good news is, I have already started dealing with this. In November, I started tracking my reading. I decided to read at least 25 pages a day and I’m using an app called Momentum for extra motivation.

25 pages may not seem like many, I know. But I’m finding it a very doable number. I’ve missed just a handful of days, mainly over Christmas, and that daily progress has helped me fly through a few books. As a technique, it’s working and that’s what matters.

Again, being realistic, I’d like to read around 30 books in 2017.

Anything else?

Yes, just one more thing and I touched on it when I wrote about the US election results. This year, I aim to change how much I use technology to read the news. 2016 was brutal, but it was also addictive.

I’m not going to live in a hut somewhere, but I do want to significantly reduce how much noise I let into my brain. It’s not good for me and it’s not good for you, either. So let’s switch off and make stuff instead.

Iain Broome Twitter

I'm the author of the novel, A is for Angelica. Every week, I send Draft Mode, a newsletter full of tips and tools that help you improve your craft and promote your writing.